Community Builder of the Year

Armetha Pihlstrom

Pihlstrom Consulting

Armetha Pihlstrom has never been afraid to bet on herself. After a successful corporate career – including a pivotal role in helping launch Truvia at Cargill and securing Oprah Winfrey’s endorsement through sheer initiative. After leaving Cargill in 2017, she channeled that boldness into launching her own business consulting firm that same year. Today she works with clients such as Impossible Foods, Twin Cities Veg Fest, and creates community-focused events from the influential MLK Legacy awards to Bold Moves Brunches.

The turning point came through MEDA’s Ascend program, which Armetha credits with taking her business from surviving to thriving. Through Ascend she gained knowledge of P&L management, investor relations, strategic planning, and how to stop playing small.

Armetha’s story is proof that setbacks can become your greatest comebacks, and that with the right support and courage to think big, the possibilities are endless.

Learn More About Our Award Winners

  • Business Man in front of service van

    Conrad Nyugen

    Kortech

    ENTREPRENEUR OF THE YEAR

    See Conrad's Story
  • Man sitting on sofa, leg crossed, arm in a sling

    Rolando Borja-Trujillo


    Talent Identifying Systems

    RESILIENT ENTREPRENEUR OF THE YEAR

    See Rolando's Story
  • Black woman with headphones on in front of microphone

    Sheletta Brundidge

    Sheletta Makes Me Laugh

    SMALL BUSINESS CHAMPION OF THE YEAR

    See Sheletta's Story

  • Annual Report 2024

    HELPING BIPOC ENTREPRENEURS SUCCEED

    DOWNLOAD