Marketing Manager

Join us to help minority entrepreneurs succeed!

MEDA’s mission is to “Help BIPOC entrepreneurs succeed.” MEDA fulfills this mission by providing wrap-around integrated services including business consulting, working capital and access to contracting markets.

The Marketing Manager will work with the Chief Advancement Officer and MEDA’s creative agencies in supporting the organization’s marketing department’s initiatives. This position is responsible for the implementation of MEDA’s marketing strategies, communications, and public relations activities, both external and internal.

To apply, please download and fill out the job application at the end of the page,
and submit your application by clicking the APPLY NOW button or email us at lmaze@mmcmsp.com.

Essential Duties and Responsibilities :

  • Work with internal stakeholders and marketing partners to create and implement comprehensive marketing, communications, and public relations strategy that will enhance MEDA’s image and position within the marketplace and the general public

  • Responsible for growing MEDA’s website and social media profiles and presence.

    • Monitor and engage in relevant social discussions about Meda, our customers, and BIPOC business development.

    • Develop & implement plans to drive consistent, relevant traffic to the Meda organization, website, and social platforms from our digital presence.

    • Ensure quality and volume of web traffic to Meda’s website by employing proven SEO techniques

  • Develop, execute & manage various email campaigns.

    • Maintain list segmentation.

    • Engage in list growth activities

  • Work with PR team to coordinate and solicit media interest in MEDA’s work and ensure regular proactive contact with target media and appropriate reactive response to media requests.

  • Explore new ways to engage and identify new digital resources to reach our target audiences.

  • Collaborate on projects as assigned, such as special events and strategic opportunities.

  • Represent the organization at external meetings as appropriate

  • Ensure that evaluation systems are in place related to these goals and objectives. Report progress to the Chief Advancement Officer.

Qualifications Standards:

  • Bachelor’s degree in journalism, marketing, public relations or related field or equivalent job experience

  • Minimum of 4 years of experience in marketing, communications, or public relations within a corporate or non-profit setting

  • Demonstrated success in organizational branding.

  • Excellent written and spoken communication skills.

  • Demonstrated a high level of cultural sensitivity.

  • Excellent organizational skills.

  • Ability to work under pressure of many priorities and deadlines; effective problem solver.

Preferred Qualifications:

  • Managed external consultants to contract fulfillment and success

  • Worked with Salesforce and/or Pardot

  • Experience in financial institution or business consultancy

Physical Requirements:

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; and climb stairs.  Specific vision abilities required include ability to read printed materials and computer monitors.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Travel: Occasional overnight travel

Compensation:

Pay range is $55,000- $69,000 DOQ. MEDA employees enjoy fully paid medical and dental insurance, a 403b retirement plan, generous Paid Time Off, 15 ½ holidays each year, and a flexible work environment among other benefits. 

*MEDA is an equal opportunity employer. We embrace diversity and opportunity in a serious way. MEDA is committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Applicants will not be discriminated against on the basis of race, color, religion, sex, pregnancy (including childbirth, lactation and related medical situations), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable local, state or federal laws.